Internet Safety Podcast

Internet Safety Podcast

Several months ago I was contacted by Jackie Flynn about my experience with internet safety for kids, the book I wrote about it and presentations that I give to parents, teachers and students.  Her goal was to create a podcast for her series Parenting in the Rain. The podcast came out really well! Jackie has a […]

WooCommerce Hooks

WooCommerce Hooks

Adding functionality to specific locations on WooCommerce is fairly easy to do. With a little bit of planning and learning about Hooks and how to add them to config.php, you can do a lot. I recently needed to add a message to cart to tell users in Canada that in order to purchase, they can […]

Online Marketing’s Recipe for Success

Online Marketing’s Recipe for Success

There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]

Using Personality Tests in Place of Good Management is Bad Management

Using Personality Tests in Place of Good Management is Bad Management

swatchesOver the years I’ve come across several managers and companies that rely heavily on employees taking personality tests so they can learn about them and then how to manage them.  Not too long ago I worked with someone who, in my opinion, relied on them entirely too much. While it’s interesting trying to define people and put them into boxes, it’s also possible to work it too much and alienate your employees. I watched as several people were treated as colors only and not as people. It’s interesting to watch what happens after this.

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