I’m not the guy who sets New Year’s Resolutions. I don’t believe that being resolute or trying to change your habits or lifestyle or fitness should happen at one specific time each year. If you think about a calendar change as the time to make a life change, then why not consider making a resolution […]
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Think you got a big Facebook Ads Lead? Think again.
When you get a big Facebook Ads lead and it tells you to contact them via WhatsApp. This will come via LinkedIn, facebook, your website, however. This is what it looks like. Looks great until you get to the part where it says to contact them via WhatsApp. Don’t worry, it really is a scam. […]
5 Simple Ways to Test New Ads
In my previous post about Facebook Testing Strategies, I talked about using Creative Sandboxing to run a test to find better performing ads so you can scale them. Here are a few different ways to create ads for testing. Create 5 new random ads with all different creatives and copy. Create 5 ads with the […]
Facebook Ad Testing – Find the Best Asset Combination
This is a solid testing strategy for Creative Sandboxing for Facebook Ads. I’ve used this one a lot and even started to modify it on my own for different needs. This version is the original and it’s pretty simple. We assume you have a primary scaling campaign that you use to drive a significant amount […]
When one ad “Mean Girls” all your budget…
How do you feel about one single ad taking over the bulk of your spend? This BFCM, I had one client only spending about $20k/day over BFCM, with about 50 different ads running across 7 campaigns. This included 2 test campaigns and 1 Broad and 1 ASC. However, 1 ad, from the Broad campaign, used […]
How to Replicate a DCO Ad by Ad ID
Maybe you know this already, but when using an Ad ID to replicate a Facebook Ad, if you have a customized story/reels placement, it becomes a DCO ad, or Dynamic Creative Optimization ad in the new placement and doesn’t bring over the story/reels. It has a longer URL with this after the Ad ID: “?dco_ad_id=some_long_number” […]