Online Marketing’s Recipe for Success

Online Marketing’s Recipe for Success

There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]

Complex Problems Require Simple Solutions

Complex Problems Require Simple Solutions

I’ve been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes.  It’s definitely not a typical site with typical solutions.  But, it’s very similar to ones I’ve worked on […]

Solving the Conversion Problem

Solving the Conversion Problem

This is a great article from User Experience Engineering.  Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed!  They changed the store so creating an account was no longer a requirement, but an option, with the option to continue to purchase […]

New Interactive Apple ad on CNN.com

New Interactive Apple ad on CNN.com

Right now there’s a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It’s a follow up to another interactive ad they did a while back.  If you get a chance today to see it, look fast as I bet it won’t last long.  It’s interesting, […]