Online Marketing’s Recipe for Success

Online Marketing’s Recipe for Success

There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]

Using Personality Tests in Place of Good Management is Bad Management

Using Personality Tests in Place of Good Management is Bad Management

swatchesOver the years I’ve come across several managers and companies that rely heavily on employees taking personality tests so they can learn about them and then how to manage them.  Not too long ago I worked with someone who, in my opinion, relied on them entirely too much. While it’s interesting trying to define people and put them into boxes, it’s also possible to work it too much and alienate your employees. I watched as several people were treated as colors only and not as people. It’s interesting to watch what happens after this.

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Did Instagram redeem itself?  I think not.

Did Instagram redeem itself? I think not.

Last night I received this email from Instagram like many other people did. Hello, Our community has grown by many millions of people since we wrote our original Terms of Service and Privacy Policy. As we announced in December, we have updated our Terms of Service and Privacy Policy. These policies also now take into […]