There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Over the years I’ve come across several managers and companies that rely heavily on employees taking personality tests so they can learn about them and then how to manage them. Not too long ago I worked with someone who, in my opinion, relied on them entirely too much. While it’s interesting trying to define people and put them into boxes, it’s also possible to work it too much and alienate your employees. I watched as several people were treated as colors only and not as people. It’s interesting to watch what happens after this.
It’s that time of year again to check your Facebook privacy settings, assuming that time of year is any time you’re on Facebook. Since last I looked, Facebook has made some changes. And, there are lots of options to consider. I won’t go through every option on every screen, but will show you the main […]