Complex Problems Require Simple Solutions

Complex Problems Require Simple Solutions

I’ve been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes.  It’s definitely not a typical site with typical solutions.  But, it’s very similar to ones I’ve worked on […]

3 Reasons Why Your Website Should be Like an Online Dating Website

3 Reasons Why Your Website Should be Like an Online Dating Website

In the last 15+ years, I’ve worked with more than 400 clients on more interactive projects and websites than I think I can count anymore (including a couple online dating sites).  The result of all of this work is that I’ve come to realize that websites really fall under one main model, and that is The Online Dating Model.

Why is that?  Well, 3 reasons.

  1. Users are looking for something that meets their needs.
  2. You are looking for users that are interested in what you have to offer.
  3. You really want to build a relationship with your users and your users want to build a relationship with you.

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List Posts: the Good, the Bad and the Irony.

List Posts: the Good, the Bad and the Irony.

Or maybe I should call this “1 thing I noticed that made me laugh about list posts since mostly they’re overused except for David Letterman and what you should do instead.

I noticed this article in my Daily Smart Brief for Social Media email today about the over use of the List Post format in Blogs.  It’s called The One Reason You Read So Many List Posts.  I very much agree with Jay Dolan about this.  There have got to be better ways to title and promote your content without using lists all the time (the Bad way).  Really, the only place I still like them is when Letterman uses them (the Good way).

Speaking of which, here’s the one from yesterday:

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