In the last 15+ years, I’ve worked with more than 400 clients on more interactive projects and websites than I think I can count anymore (including a couple online dating sites). The result of all of this work is that I’ve come to realize that websites really fall under one main model, and that is The Online Dating Model.
Why is that? Well, 3 reasons.
- Users are looking for something that meets their needs.
- You are looking for users that are interested in what you have to offer.
- You really want to build a relationship with your users and your users want to build a relationship with you.