Online Marketing’s Recipe for Success

Online Marketing’s Recipe for Success

There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]

What’s the difference between a keyword?

What’s the difference between a keyword?

This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does.  There are millions of different keywords out there to choose form for any industry.  One keyword (or phrase) […]