I’ve recently been asked by several local business to help them increase web and social media traffic for their businesses. It’s been really fun to help them and see the gains they’ve realized in terms of web traffic and sales. I’ve helped many businesses grow with additional marketing efforts over the last 15+ years and, […]
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.
Many years ago we designed and started to build an email marketing program much like the Emma’s and Constant Contacts of today. We got it launched and off the ground and had users sending many thousands of emails per month. Eventually, better funded companies built them faster and better and we migrated our clients to our agency accounts and abandoned ours to the digital trash heap. But we learned a lot through this experience.
I’ve heard people say that they never have anything to talk about with regards to marketing their websites or products. That it’s always the same thing day after day and there’s never anything to talk about and that they’re too busy to see beyond the day to day activities that keep them busy. I would […]