Our Google Ads campaigns are simple and distinct. The idea is that you bid on a keyword or phrase that when it’s searched on, your ad will appear in the sponsored search section of Google, MSN or Yahoo!. Your bid is dependent on several key factors, just to name a few.
- Popularity of the keyword(s)
- Desired position
- Quality score of your ad and website
For instance, if you were the highest bidder, your ad would appear first. We’ll determine the best position for you to be in at the right cost/click.
How this works.
We’ll work together to determine your primary set of root keywords, then we’ll go through our discovery phase to find many more options for possible keywords to purchase. The result is more specific keywords that people are typing in to search engines. Because they’re more specific, they will be less expensive and they will be specific to hat a user is typing in, which means they know what they’re looking for and will be more likely to click on your ad.
When a user clicks on your ad, we have a custom landing page for them that has some form of action for them to take that we can track. Once they’ve filled out a brief form (typically) you know have information about them and we have converted that user to a lead or a customer.
There are many ways to acquire a customer and convert them, but we have found that Google Ads (AKA, PPC or Search Engine Marketing (SEM)) is one of the most cost effective ways to do it. When you combine paid ads and SEO (Search Engine Optimization), you have the most effective internet marketing campaign possible.
Our search marketing consulting services can help turn your online goals into reality. It’s about finding the best way to increase Acquisition and Conversion. We’ll help you figure this out. Using Search Engine Optimization (SEO) and Search Engine Marketing (SEM), we give your website the best chance for the optimal organic and paid positions in Google, Yahoo! and MSN. These two areas can best be summarized as Acquisition and Conversion. If you don’t have both, you won’t succeed. We look at how best to attract new customers and then how best to convert all customers. SEO, SEM, Social and more go hand in hand for the best, possible success. This is not a passive medium anymore. In order to be successful, you must take action to rise above all others. We know how.
Please contact us to learn more about what these mean and to schedule a no obligation initial meeting.