It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. About a year ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and […]
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Internet Safety Podcast
Several months ago I was contacted by Jackie Flynn about my experience with internet safety for kids, the book I wrote about it and presentations that I give to parents, teachers and students. Her goal was to create a podcast for her series Parenting in the Rain. The podcast came out really well! Jackie has a […]
WooCommerce Hooks
Adding functionality to specific locations on WooCommerce is fairly easy to do. With a little bit of planning and learning about Hooks and how to add them to config.php, you can do a lot. I recently needed to add a message to cart to tell users in Canada that in order to purchase, they can […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]