Resources

I played some tennis with my daughter this weekend before the big snow came. I’m not very good. But, I wanna be. I thought I’d still be an ok player from my college days playing intramural Tennis and taking a tennis class, haha. When I walked onto the court, I started swinging at the ball […]

I’m not the guy who sets New Year’s Resolutions. I don’t believe that being resolute or trying to change your habits or lifestyle or fitness should happen at one specific time each year. If you think about a calendar change as the time to make a life change, then why not consider making a resolution […]

When you get a big Facebook Ads lead and it tells you to contact them via WhatsApp. This will come via LinkedIn, facebook, your website, however. This is what it looks like. Looks great until you get to the part where it says to contact them via WhatsApp. Don’t worry, it really is a scam. […]

In my previous post about Facebook Testing Strategies, I talked about using Creative Sandboxing to run a test to find better performing ads so you can scale them. Here are a few different ways to create ads for testing. Create 5 new random ads with all different creatives and copy. Create 5 ads with the […]

This is a solid testing strategy for Creative Sandboxing for Facebook Ads. I’ve used this one a lot and even started to modify it on my own for different needs. This version is the original and it’s pretty simple. We assume you have a primary scaling campaign that you use to drive a significant amount […]

How do you feel about one single ad taking over the bulk of your spend? This BFCM, I had one client only spending about $20k/day over BFCM, with about 50 different ads running across 7 campaigns. This included 2 test campaigns and 1 Broad and 1 ASC. However, 1 ad, from the Broad campaign, used […]