Our Google Ads campaigns are simple and distinct. The idea is that you bid on a keyword or phrase that when it’s searched on, your ad will appear in the sponsored search section of Google (or Yahoo!/Bing). Your bid is dependent on several key factors, just to name a few.
- Popularity of the keyword(s)
- Desired position
- Quality score of your ad and website
For instance, if you were the highest bidder, your ad would appear first. We’ll determine the best position for you to be in at the right cost/click.
How this works
The Acquisition
We’ll work together to determine your primary set of root keywords, then we’ll go through our discovery phase to find many more options for possible keywords to purchase. The result is more specific keywords that people are using in search engines. Because they’re more specific, they will be less expensive and they will be specific to what a user is typing in, which means they know what they’re looking for and will be more likely to click on your ad.
The Conversion
When a user clicks on your ad, we have a custom landing page for them that has some form of action for them to take that we can track. Once they’ve filled out a brief form (typically) you know have information about them and we have converted that user to a lead or a customer.
There are many ways to acquire a customer and convert them, but we have found that Google Ads, along with Yahoo!/Bing, is one of the most cost effective ways to do it. When you combine paid ads and SEO (Search Engine Optimization), you have the most effective internet marketing campaign possible.
Please contact us to for a no obligation initial meeting.
