We’re seeing a lot of businesses shutting doors or slowing down so much that there’s a risk of going out of business. No one wants to see that happen anytime soon. But there are ways to continue to market your business when it seems that customers have gone away. Obviously, luxury items may be hard to […]
Resources
How to Lose Over $100,000 with your Website in 4 months
It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Internet Safety Podcast
Several months ago I was contacted by Jackie Flynn about my experience with internet safety for kids, the book I wrote about it and presentations that I give to parents, teachers and students. Her goal was to create a podcast for her series Parenting in the Rain. The podcast came out really well! Jackie has a […]
WooCommerce Hooks
Adding functionality to specific locations on WooCommerce is fairly easy to do. With a little bit of planning and learning about Hooks and how to add them to config.php, you can do a lot. I recently needed to add a message to cart to tell users in Canada that in order to purchase, they can […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Using Personality Tests in Place of Good Management is Bad Management
Over the years I’ve come across several managers and companies that rely heavily on employees taking personality tests so they can learn about them and then how to manage them. Not too long ago I worked with someone who, in my opinion, relied on them entirely too much. While it’s interesting trying to define people and put them into […]