And, how to have it cost you $13,000 in 11 days Yes, it’s possible and it happened to one of my former clients. It’s a very simple story, with a very simple solution. Unfortunately, they opted to stay with their current course. Their losses aren’t as great as this former client’s losses, but they are […]
Resources
The Science and Art of SEO
Recently, I was approached by a business owner to evaluate changes in their SEO. They’d recently had a new company take over and build them a new site and noticed that their online leads had significantly dropped. Wanting know why and what to do about it, they contacted me. Looking through the new site vs […]
What’s a Good Facebook Ads ROAS?
Often we see people promoting their businesses saying they can get you insane Facebook Ads ROAS (Return on Ad Spend) numbers when you use them for your ads. But is it really possible? In certain circumstances, yes, but as the old saying goes, if it’s too good to be true… Many of us Ad Buyers […]
Improving Your Facebook Page Quality Score
Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a scale of 0-5. Pages More than a Year Old: If your Page’s score drops below 2 but above 1, your Page will see a delivery penalty applied […]
Holiday Sales Starts Now
It’s mid-September already, do you know what your holiday sales campaign strategy is yet? Hopefully, you do. Every holiday season is a little different from the previous holiday season and we expect this year to be no different, except that we think it’ll be more different than anything we’ve ever seen before. Between Covid keeping […]
Increase Facebook Remarketing Through Audience Selection
We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
