It’s mid-September already, do you know what your holiday sales campaign strategy is yet? Hopefully, you do. Every holiday season is a little different from the previous holiday season and we expect this year to be no different, except that we think it’ll be more different than anything we’ve ever seen before. Between Covid keeping […]
Resources
Increase Facebook Remarketing Through Audience Selection
We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Building Facebook Prospecting Audiences that Work
When building audiences for Facebook ads one of the first things to remember is that the same audience set up that works for one client, may very well not work for another client. In other words, you can’t always replicate success. Conversely, if you have an audience that isn’t working for one client, it doesn’t […]
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
Set Up Facebook Prospecting Campaigns
One of the strongest ways you can market your business these days is through Facebook Prospecting Campaigns. Whether you’re just starting out with Facebook Advertising or you’ve been doing it for a while, there’s always something to learn. There’s a ton of information out there about this, but we hope to give you some tools […]
3 Tips to Keep Your Business Active Online
1. Talk to your customers OK, so that’s just one tip, but it’s an important tip. But what does this mean? How do you do this? What do you talk about? Several years ago a respected business advisor once told me that “silence kills the deal.” This was at a time when we had a […]