It’s Time to Think About Your Holiday Ad Strategy
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →Opinions, observations, and practical thinking on paid media, from someone who actually runs accounts daily.
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign”…
Read →Facebook’s Advanced+ Shopping Campaign (ASC) is designed to pick up where campaign optimization and pixels left off. With other campaign types not working nearly as well as they…
Read →Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar…
Read →Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend)…
Read →Has Your Facebook Pixel Been Hijacked? Recently, we noticed an increase in new domains sending data to one of our clients’ Facebook pixel. We also got an email…
Read →Every engagement starts with a conversation. I want to understand your business before recommending anything. If it's not the right fit, I'll tell you that up front.