Google Attribution Windows
You launched a campaign Monday. By Wednesday it has a 0.8x ROAS. You’re about to turn it off. Stop. Google’s default attribution window is 30 days click, 1…
Read →Mark Peesel has 25 years of marketing and Online Advertising experience. As owner of Summit Communication Design, Inc, he’s managed millions of dollars in ad spend over the years, consistently providing value and knowledge to everyone with whom he works. As a former outdoor instructor and educator, when you work with Mark, his goal is to share his knowledge with you and tell you everything he knows so you know what’s happening every step of the way. Contact him at mpeesel@backleft.com
You launched a campaign Monday. By Wednesday it has a 0.8x ROAS. You’re about to turn it off. Stop. Google’s default attribution window is 30 days click, 1…
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Read →Did your YouTube Shorts campaign ROAS drop? Was it gradual? Or did it fall off a cliff? Was it significant, maybe a 30%+ drop with no warning and…
Read →Your Google dashboard says things are working. Your bank account disagrees. This is the most common situation I see in accounts spending $25k+ per month. Platform ROAS looks…
Read →Does your Google PMax ROAS look great? But, maybe your actual business isn’t growing? Here’s what may be happening: PMax is designed to find the path of least…
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