It’s Time to Think About Your Holiday Ad Strategy
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →Mark Peesel has 25 years of marketing and Online Advertising experience. As owner of Summit Communication Design, Inc, he’s managed millions of dollars in ad spend over the years, consistently providing value and knowledge to everyone with whom he works. As a former outdoor instructor and educator, when you work with Mark, his goal is to share his knowledge with you and tell you everything he knows so you know what’s happening every step of the way. Contact him at mpeesel@backleft.com
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign”…
Read →Facebook’s Advanced+ Shopping Campaign (ASC) is designed to pick up where campaign optimization and pixels left off. With other campaign types not working nearly as well as they…
Read →Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar…
Read →Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend)…
Read →Has Your Facebook Pixel Been Hijacked? Recently, we noticed an increase in new domains sending data to one of our clients’ Facebook pixel. We also got an email…
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