Bunch of years ago, we built a couple dating websites for some clients. They were pretty simple and for various reason, never got to the level of the big ones out there now. It takes a lot of resources to make one work.
But, we discovered that pretty much every website should be more like a dating website.
If you have a product or service, your aim is to attract others to it by promoting the distinctive features and qualities it offers.
So, you want to be clear in expressing what your product and service does so it attracts people who want what you’re offering. When you make that connection in the ecommerce world, you make a sale.
It’s maybe a little simplistic, but it’s true.
Then, your marketing and advertising is should reflect the best parts of what you offer. So, make sure to put your best foot forward in your posts and ads. Make sure you’re promoting your best features that meet a need (and your best side).
Let me know what you think about this, and if you’d like a second set of eyes on anything.
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