01

Paid Media Management

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I manage campaigns end-to-end: strategy, structure, and optimization. You get me on every decision, not a junior team working from a playbook someone else wrote.

I measure success by what your business actually earns. That means looking at blended MER across all your spend, not just what each platform claims to have driven, and making sure the structure holds up as spend scales.

Platforms

  • Meta / Facebook Ads: prospecting, retargeting, Advantage+ Shopping, creative testing
  • Google Ads: Search, Performance Max, Shopping, Demand Gen
  • AppLovin: mobile and app-install campaigns via the Axon platform
  • Pinterest Ads: upper-funnel and catalog-driven campaigns for visual product categories

What's included

  • Campaign architecture and account structure built for scale from day one
  • Ongoing budget management and bid strategy optimization
  • Creative performance analysis and testing direction. I don't produce creative, but I'll tell you exactly what to make and why
  • Audience strategy, segmentation, and refresh cadence
  • Weekly performance reviews tied to blended MER, not platform dashboards
  • Monthly strategy sessions aligned to your broader business priorities
  • Transparent reporting. You always know what we're doing and why
Who this is for

Brands spending $15K–$500K+/month on paid media that want an experienced, focused operation managing their accounts. You're growing, serious about the numbers, and want someone who actually looks at your results.

I work with a limited number of managed clients. Engagements are scoped individually based on platform mix, spend level, and business complexity. Start with a strategy call.

02

Strategic Consulting

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Whether you have an in-house team or an existing agency relationship, I work directly with you or your leadership to make sure the strategy is actually sound. I look at what's driving results, what isn't, and whether your paid media approach lines up with how your business actually works.

Most brands at this stage don't have a traffic problem. They have a strategy problem that traffic is masking.

What this looks like

  • Monthly or bi-weekly strategic review of paid media performance across all active channels
  • Blended MER analysis tied to your actual P&L, the view your platforms won't give you
  • Scaling decisions: when to push spend, when to hold, when to restructure
  • Platform-specific recommendations your team or agency can act on
  • Creative strategy direction: what to brief, what to test, what to cut
  • Direct access between sessions for real-time questions and decisions
  • Honest assessment of whether your current team or agency is performing well given what you're spending
Who this is for

Founders, CMOs, and marketing directors managing significant ad spend who want a more experienced operator in their corner. You're not looking for someone to run the ads; you're looking for someone who can tell you whether the people running them are doing it right.

Consulting engagements are retainer-based and scoped after an initial strategy call. Most clients engage monthly with a defined scope of platforms, reporting cadence, and access.

03

Account Audits

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For teams that want the truth about their performance before making a major decision. Not a template. A real read on what's working, what isn't, and what it's costing you.

What we examine

  • Campaign structure, budget allocation, and bid logic across all active platforms
  • Blended MER vs. platform-reported ROAS: where the gap is and why it exists
  • Audience strategy, segmentation, overlap, and saturation signals
  • Creative performance: what's working, what's fatigued, what's misaligned with funnel stage
  • Attribution setup and data quality. Whether you can actually trust what you're measuring
  • Spend efficiency: where waste is hiding and what it's costing you
  • Whether your paid media is structured to hit your actual business goals

What you receive

  • A written audit report: specific, actionable, ranked by impact
  • A prioritized recommendation list with quick wins, structural changes, and longer-term moves
  • A 60-minute live debrief call to walk through findings and answer every question
Investment

Starts at $2,000. Delivered within 5–7 business days. If you move forward with a management or consulting engagement, 50% of the audit fee is credited toward your first month.

Platform depth

What deep actually means

I don't offer surface-level coverage across multiple platforms. Here's what real fluency looks like across the four platforms where eCommerce brands actually grow.

Meta / Facebook Ads

  • Full campaign architecture across prospecting, retargeting, and Advantage+ Shopping
  • Creative testing frameworks built around Meta's optimization signals, not guesswork
  • Budget management from $500/day to $10K+/day with a clear view of what's actually working

Google Ads

  • Search, Performance Max, Shopping, and Demand Gen campaign management
  • Conversion tracking, goal deduplication, and attribution accuracy
  • Cross-campaign structure so your campaigns work together, not against each other

AppLovin

  • Campaign management on the Axon 2.0 platform for mobile and app-driven businesses
  • Custom reporting and budget pacing built around AppLovin's optimization model

Pinterest Ads

  • Catalog-driven and upper-funnel campaign strategy for visual product categories
  • Pinterest works differently from Meta and Google. I know how to use it and when it's worth the spend

Not sure which engagement is right for your business?

That's what the strategy call is for. We'll talk through your setup, where you are, your goals, needs, challenges and what actually makes sense for you. No pitch, no pressure.

Book a Free Strategy Call