Custom UTMs in emails. Are they worth it? 🤔
The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign”…
Read →The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign”…
Read →I’ve recently been asked by several local business to help them increase web and social media traffic for their businesses. It’s been really fun to help them and…
Read →Recently I launched a new site for a client and needed to change 5 exiting feeds to new RSS feed addresses. I searched a long time on the…
Read →The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They…
Read →Many years ago we designed and started to build an email marketing program much like the Emma's and Constant Contacts of today. We got it launched and off…
Read →