I was listening to Jimmy Buffett Live in Hawaii in my car when I heard the news. The only word that came to mind was “AWESOME!”
Jimmy is a brand unto himself. So are Parrotheads. And now, he’s taken the stadium naming rights away from Corporate America and into the social, entertainment, fun world. Too bad this is only for one year, and that it’s supposed to end by the Superbowl, but, I expect it will live on forever and this will always be Landshark Stadium as Jimmy Buffett turns corporate branding on it’s ear.
Many of the articles say that one of the primary reasons is to get more people to football games. I didn’t actually think that declining attendance to football games was a problem, but I bet this will work in terms of making them more fun. You know he’ll be at many games and I expect he’ll play a lot too. It’s the next step in the Margaritaville world.
Read one of the articles here.
See a short AP video here: