Solving the Conversion Problem

This is a great article from User Experience Engineering.  Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their…

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Growing interactive marketing budgets

Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing.  This makes me happy.  I often tell people that while your website may…

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New Interactive Apple ad on CNN.com

Right now there’s a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It’s a follow up to another…

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