There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
The other day on a mission for Alpine Rescue Team, while we were standing around waiting with nothing to do (which occasionally happens) another team member came up to me and started talking about his WordPress site he’s been working on for a while. He slowed down posting articles and then stopped altogether because his […]
In the last 15+ years, I’ve worked with more than 400 clients on more interactive projects and websites than I think I can count anymore (including a couple online dating sites). The result of all of this work is that I’ve come to realize that websites really fall under one main model, and that is […]
Recently I launched a new site for a client and needed to change 5 exiting feeds to new RSS feed addresses. I searched a long time on the Google Feedburner docs looking for some information and confirmation and couldn’t find exactly what I needed. There were 3 questions I had: How do I change the […]
Or maybe I should call this “1 thing I noticed that made me laugh about list posts since mostly they’re overused except for David Letterman and what you should do instead.” I noticed this article in my Daily Smart Brief for Social Media email today about the over use of the List Post format in […]
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.