1. Talk to your customers OK, so that’s just one tip, but it’s an important tip. But what does this mean? How do you do this? What do you talk about? Several years ago a respected business advisor once told me that “silence kills the deal.” This was at a time when we had a […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Complex Problems Require Simple Solutions
I’ve been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes. It’s definitely not a typical site with typical solutions. But, it’s very similar to ones I’ve worked on […]
Remembering and Making an Impact, with thanks to Brad Meltzer.
I recently saw this Ted Video by Brad Meltzer called How to Write Your Own Obituary, which I highly recommend. Brad was a client of mine from 2000-2005 in the days of small, narrow, author websites (see screenshot to the right). We say howdy via email every couple of years, and I guess it’s about […]