1. Talk to your customers
OK, so that’s just one tip, but it’s an important tip.
But what does this mean? How do you do this? What do you talk about?
Several years ago a respected business advisor once told me that “silence kills the deal.” This was at a time when we had a potential acquisition in place and sometimes there was a long time between conversations.
This acquisition never went through.
It’s important to be in regular communication with your clients to keep the things moving. Especially these days when things can change incredibly quickly. You need to stay in touch so you can learn what’s new and be nimble and make necessary changes.
For instance, maybe inventory changes require a new sale, or a new product, or one out of stock? Or something in the world changes which requires new messaging and or other changes.
And, always, it’s just good to talk to your clients to stay in touch, to let them know you’re on top of things, to answer questions and be there for them. There’s a good chance they are trusting you with their business and they will always need to be comfortable with the relationship and the job you’re doing.
And email only doesn’t cut it.
Pick up the phone and call them, create a standing weekly or bi-weekly conference call or Zoom meeting. Or if you’re already in touch regularly, keep it up, but make sure you connect via voice regularly.
Here’s the other thing it does. It keeps you honest. This will make sure that everything you need to do for this client is done on time and when needed.
So, schedule those meetings now. You won’t be sorry.