Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
E-commerce
Set Up Facebook Prospecting Campaigns
One of the strongest ways you can market your business these days is through Facebook Prospecting Campaigns. Whether you’re just starting out with Facebook Advertising or you’ve been doing it for a while, there’s always something to learn. There’s a ton of information out there about this, but we hope to give you some tools […]
How to Market Your Local Business During Coronavirus (Covid-19)
We’re seeing a lot of businesses shutting doors or slowing down so much that there’s a risk of going out of business. No one wants to see that happen anytime soon. But there are ways to continue to market your business when it seems that customers have gone away. Obviously, luxury items may be hard to […]
How to Lose Over $100,000 with your Website in 4 months
It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Complex Problems Require Simple Solutions
I’ve been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes. It’s definitely not a typical site with typical solutions. But, it’s very similar to ones I’ve worked on […]
