We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Marketing Budgets
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
Growing interactive marketing budgets
Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing. This makes me happy. I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion. We’ll look and see where the holes […]
American Idol, Coke and AT&T… Oh, and Ford…
I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing.  I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in […]
What’s the difference between a keyword?
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does. There are millions of different keywords out there to choose form for any industry. One keyword (or phrase) […]
SEO for your site
How do you SEO your site? Well, the basics begin with research. Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view. Finding out what they’re looking for will make it easier to create keywords. Once you feel comfortable about your […]
