How do you SEO your site? Well, the basics begin with research. Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view. Finding out what they’re looking for will make it easier to create keywords. Once you feel comfortable about your research, then it’s time to intelligently and cautiously start adding your keywords to the key places in your website. Titles, meta, alt, headers and most of all, your content. Probably the most important thing to remember is to not overload your keywords on any page or across the whole site.