Many of you have may have heard the old saying that the 1st impression is the most important… So it is with websites. In terms of development, if you can’t get someone’s interest in the first 5 or 10 seconds, you’ve lost them. Likewise, with search engines, the first thing they see is usually your title tag. So, make it a good one, but not too long, and keep it focused on each page to what the page is about.