Google Attribution Windows
You launched a campaign Monday. By Wednesday it has a 0.8x ROAS. You’re about to turn it off. Stop. Google’s default attribution window is 30 days click, 1…
Read →Opinions, observations, and practical thinking on paid media, from someone who actually runs accounts daily.
You launched a campaign Monday. By Wednesday it has a 0.8x ROAS. You’re about to turn it off. Stop. Google’s default attribution window is 30 days click, 1…
Read →Many advertisers wait until CPA jumps to realize something is wrong. By then the budget is already being spent less profitably. Here’re the signals to watch for before…
Read →Bidding on [exact match keywords] and think you’re in control? You’re not. Google quietly decided that ‘intent’ matters more than syntax. So your [brackets] are no longer a…
Read →Did your YouTube Shorts campaign ROAS drop? Was it gradual? Or did it fall off a cliff? Was it significant, maybe a 30%+ drop with no warning and…
Read →Your Google dashboard says things are working. Your bank account disagrees. This is the most common situation I see in accounts spending $25k+ per month. Platform ROAS looks…
Read →Does your Google PMax ROAS look great? But, maybe your actual business isn’t growing? Here’s what may be happening: PMax is designed to find the path of least…
Read →Every engagement starts with a conversation. I want to understand your business before recommending anything. If it's not the right fit, I'll tell you that up front.