Benefits & Drawbacks of Tracking ROAS

Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar…

Read →

What’s a Good Facebook Ads ROAS?

Often we see people promoting their businesses saying they can get you insane Facebook Ads ROAS (Return on Ad Spend) numbers when you use them for your ads.…

Read →

Improving Your Facebook Page Quality Score

Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a…

Read →

Holiday Sales Starts Now

It’s mid-September already, do you know what your holiday sales campaign strategy is yet? Hopefully, you do. Every holiday season is a little different from the previous holiday…

Read →