Understanding How to Change Your Feeds in Feedburner

Understanding How to Change Your Feeds in Feedburner

Recently I launched a new site for a client and needed to change 5 exiting feeds to new RSS feed addresses.  I searched a long time on the Google Feedburner docs looking for some information and confirmation and couldn’t find exactly what I needed.  There were 3 questions I had:

  1. How do I change the feed address without losing my subscribers? since I didn’t want to add the addresses again.
  2. If I needed to add the addresses again, could I import them via CSV?
  3. If I can change the address, and keep my subscribers, when Feedburner runs, will it send the new posts since it last ran. or will it send ALL posts in the specific category?

(more…)

Email Newsletter Follow Up

Email Newsletter Follow Up

The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog.  They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so.  They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.

(more…)

4 Reasons Email Marketing is Less Effective and How to Make it Better

4 Reasons Email Marketing is Less Effective and How to Make it Better

Many years ago we designed and started to build an email marketing program much like the Emma’s and Constant Contacts of today.  We got it launched and off the ground and had users sending many thousands of emails per month.  Eventually, better funded companies built them faster and better and we migrated our clients to our agency accounts and abandoned ours to the digital trash heap.  But we learned a lot through this experience.

(more…)