The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign” I always recommend customizing and expanding the UTMs to each individual link so each link is unique and trackable and also includes at least: utm_source utm_medium utm_campaign […]
I’ve recently been asked by several local business to help them increase web and social media traffic for their businesses. It’s been really fun to help them and see the gains they’ve realized in terms of web traffic and sales. I’ve helped many businesses grow with additional marketing efforts over the last 15+ years and, […]
Recently I launched a new site for a client and needed to change 5 exiting feeds to new RSS feed addresses.Â I searched a long time on the Google Feedburner docs looking for some information and confirmation and couldn’t find exactly what I needed.Â There were 3 questions I had: How do I change the […]
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.
Many years ago we designed and started to build an email marketing program much like the Emma’s and Constant Contacts of today. We got it launched and off the ground and had users sending many thousands of emails per month. Eventually, better funded companies built them faster and better and we migrated our clients to our agency accounts and abandoned ours to the digital trash heap. But we learned a lot through this experience.