Facebook’s Advanced+ Shopping Campaign (ASC) is designed to pick up where campaign optimization and pixels left off. With other campaign types not working nearly as well as they used to, I.E. look-a-like (LAL) audiences, interests & affinity and even retargeting, Facebook created the ASC campaign. ASC is designed to be super broad and optimize to […]
Improving Your Facebook Page Quality Score
Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a scale of 0-5. Pages More than a Year Old: If your Page’s score drops below 2 but above 1, your Page will see a delivery penalty applied […]
Increase Facebook Remarketing Through Audience Selection
We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Building Facebook Prospecting Audiences that Work
When building audiences for Facebook ads one of the first things to remember is that the same audience set up that works for one client, may very well not work for another client. In other words, you can’t always replicate success. Conversely, if you have an audience that isn’t working for one client, it doesn’t […]
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
How to Market Your Local Business During Coronavirus (Covid-19)
We’re seeing a lot of businesses shutting doors or slowing down so much that there’s a risk of going out of business. No one wants to see that happen anytime soon. But there are ways to continue to market your business when it seems that customers have gone away. Obviously, luxury items may be hard to […]
