The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign” I always recommend customizing and expanding the UTMs to each individual link so each link is unique and trackable and also includes at least: utm_source utm_medium utm_campaign […]
ROAS
Benefits & Drawbacks of Tracking ROAS
Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar spent. It’s typically expressed as an integer with an X, like 2.5X, which means for every dollar you spent, you earned $2.50. While there is a movement […]
Things to Look Out for When Measuring ROAS
Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend) numbers, there are things you need to watch out for. Of course everyone likes to show off great ROAS numbers, but they can definitely be misleading. Granted, […]
