Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar spent. It’s typically expressed as an integer with an X, like 2.5X, which means for every dollar you spent, you earned $2.50. While there is a movement […]
ROAS
Things to Look Out for When Measuring ROAS
Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend) numbers, there are things you need to watch out for. Of course everyone likes to show off great ROAS numbers, but they can definitely be misleading. Granted, […]