A couple days ago, I wrote about 14 tips for writing your tweets or blogs, the 14th being my own addition that I think obviates the need for most of the other 13. Here’s another post that makes complete sense along the lines of number 14, which I believe is the most important and is to “write what you know about.”
From WebProNews, How Blogs Can Rank Higher In Google Matt Cutts recommends WordPress to blog most effectively as it includes most of the tools you need to rank higher in Google. Then, of course you need things to say. First, is to be relevant.
The big questions are necessary, equivalent to who am I? Why am I here? Cutts recommends asking yourself: “What do I love?” “What am I really good at doing?” What do I have to say?”
Once you’ve answered those questions and commit to exploring them via bloggery, there are some technical things for gaining relevance, like keyword relevance. Choose words users are likely to type, and include them naturally in blog posts. For example, a blogger can use name variations referring to the same device: usb drive, thumb drive, flash drive, pen drive.” Cutts recommends ALT attributes.
Then he speaks about different ways of “Being Reputable.” This is how you show you know what your writing about and that you are a subject matter expert. Here are some ways Cutts recommends boosting your blogging reputation.
Find your niche
Provide a useful service
Do original research or reporting
Give great information
Meet people on Twitter, Facebook, Friendfeed
I’ve tried various blog software over the years and have found that, of the free blogging services, WordPress is truly exceptional in how it’s been developed over the years. It has automatic updating and is truly easy to configure and get up and running with a new design and SEO tools. Many hosting companies also provide “one-click installs” for WordPress which makes blogging accessible to most anyone.