So what about that budget? If you’re starting a brand new site that has no traction and no one knows about it at all, your probably going to need to spend more to start than if you’re an established web property. It also depends somewhat on your product or service, and if you have a product, what is it and how much does it cost? Are you looking for leads, or just to disseminate information? Ultimately, how much your willing to spend to get more business is key (Cost per Acquisition and Conversion (CPA and CPC)), but, you MUST spend something on Search Engine Optimization and Search Engine Marketing as 2 of the biggest players in your Internet Marketing quiver.