Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a scale of 0-5. Pages More than a Year Old: If your Page’s score drops below 2 but above 1, your Page will see a delivery penalty applied […]
Display Advertising
Increase Facebook Remarketing Through Audience Selection
We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
Growing interactive marketing budgets
Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing. This makes me happy. I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion. We’ll look and see where the holes […]
New Interactive Apple ad on CNN.com
Right now there’s a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It’s a follow up to another interactive ad they did a while back. If you get a chance today to see it, look fast as I bet it won’t last long. It’s interesting, […]
