The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign” I always recommend customizing and expanding the UTMs to each individual link so each link is unique and trackable and also includes at least: utm_source utm_medium utm_campaign […]
Facebook Ads
5 tips for setting up Facebook’s ASC campaigns
Facebook’s Advanced+ Shopping Campaign (ASC) is designed to pick up where campaign optimization and pixels left off. With other campaign types not working nearly as well as they used to, I.E. look-a-like (LAL) audiences, interests & affinity and even retargeting, Facebook created the ASC campaign. ASC is designed to be super broad and optimize to […]
Benefits & Drawbacks of Tracking ROAS
Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar spent. It’s typically expressed as an integer with an X, like 2.5X, which means for every dollar you spent, you earned $2.50. While there is a movement […]
What’s a Good Facebook Ads ROAS?
Often we see people promoting their businesses saying they can get you insane Facebook Ads ROAS (Return on Ad Spend) numbers when you use them for your ads. But is it really possible? In certain circumstances, yes, but as the old saying goes, if it’s too good to be true… Many of us Ad Buyers […]
Improving Your Facebook Page Quality Score
Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a scale of 0-5. Pages More than a Year Old: If your Page’s score drops below 2 but above 1, your Page will see a delivery penalty applied […]