We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Interactive Marketing
Building Facebook Prospecting Audiences that Work
When building audiences for Facebook ads one of the first things to remember is that the same audience set up that works for one client, may very well not work for another client. In other words, you can’t always replicate success. Conversely, if you have an audience that isn’t working for one client, it doesn’t […]
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
Set Up Facebook Prospecting Campaigns
One of the strongest ways you can market your business these days is through Facebook Prospecting Campaigns. Whether you’re just starting out with Facebook Advertising or you’ve been doing it for a while, there’s always something to learn. There’s a ton of information out there about this, but we hope to give you some tools […]
How to Lose Over $100,000 with your Website in 4 months
It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Complex Problems Require Simple Solutions
I’ve been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes. It’s definitely not a typical site with typical solutions. But, it’s very similar to ones I’ve worked on […]
