I recently saw this Ted Video by Brad Meltzer called How to Write Your Own Obituary, which I highly recommend.Â Brad was a client of mine from 2000-2005 in the days of small, narrow, author websites (see screenshot to the right).Â We say howdy via email every couple of years, and I guess it’s about […]
In the last 15+ years, I’ve worked with more than 400 clients on more interactive projects and websites than I think I can count anymore (including a couple online dating sites). The result of all of this work is that I’ve come to realize that websites really fall under one main model, and that is […]
Or maybe I should call this “1 thing I noticed that made me laugh about list posts since mostly they’re overused except for David Letterman and what you should do instead.” I noticed this article in my Daily Smart Brief for Social Media email today about the over use of the List Post format in […]
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don’t have a huge response. Nor do they have a lot of subscribers, about 500 or so. They are one of several schools I’ve worked with and I thought I’d share some of my thoughts that I shared with them.
Many years ago we designed and started to build an email marketing program much like the Emma’s and Constant Contacts of today. We got it launched and off the ground and had users sending many thousands of emails per month. Eventually, better funded companies built them faster and better and we migrated our clients to our agency accounts and abandoned ours to the digital trash heap. But we learned a lot through this experience.
I’ve heard people say that they never have anything to talk about with regards to marketing their websites or products. That it’s always the same thing day after day and there’s never anything to talk about and that they’re too busy to see beyond the day to day activities that keep them busy.
I would disagree with this. And here’s why.