For a couple years now I’ve been feeling the need to not promote building traditional websites anymore, but instead to help clients be part of the conversation around their product and let that lead them to what they need to do online. Back when we started building websites more than 13 years ago, they were […]
Interactive Marketing
6 Ideas to develop a Social Media Strategy for the Beginner
As I look through log files for clients and potential clients, I’ve noticed some interesting trends. First, the website traffic of companies without social media programs in their marketing plans generally have fairly random, but flat traffic. And those that include social media planning in their marketing campaigns have increasing traffic with significant spikes around […]
2 ways to know that affiliate marketers really don’t care about you.
I was recently followed by an affiliate marketer from Australia claiming that she could “guarantee 25,000 followers in 90 days.” There are 2 things wrong with this statement. First, why do you want 25,000 followers? Seriously, do you think they all really care what you have to say?  There is so much twitter spam out […]
Free Content, Free Ideas! Ideas are the currency of the mind…
I’ve been thinking about the best way I can help my clients or potential clients be successful in life, online or overall. The idea that keeps coming to mind is to share all my knowledge with anyone who wants it. I’ve always said I’ll talk to anyone about anything and share all the knowledge I […]
Texting for Coupons and Jag Tags
On my way to lunch in Denver yesterday, I passed a gelato store with this sign to the right. Unfortunately, after lunch, I wasn’t hungry enough to have some, but I did text to it and sure enough, after about 5 seconds, I got a 2 for 1 text message back. I’m starting to see […]
It’s all about the Conversation
What does your online conversation look like? Is it a passive, one-way conversation with your website sitting there, hoping someone will come and see what you have to offer? (Is that *really* a conversation?)Â Or is it an active, 2-way conversation, with regular messages to your audience with available feedback options from them to you? […]
