I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing.Â Â I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in […]
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does.Â There are millions of different keywords out there to choose form for any industry.Â One keyword (or phrase) […]
Many of you have may have heard the old saying that the 1st impression is the most important…Â So it is with websites.Â In terms of development, if you can’t get someone’s interest in the first 5 or 10 seconds, you’ve lost them.Â Likewise, with search engines, the first thing they see is usually your […]
How do you SEO your site?Â Well, the basics begin with research.Â Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view.Â Finding out what they’re looking for will make it easier to create keywords.Â Once you feel comfortable about your […]
There are many facets of Internet Marketing, and, in my opinion the building blocks of a good marketing strategy is having a site that has well thought out content and keywords.Â Without this, you may get spikes of traffic via other vehicles, but it’ll be just that, spikes.Â Generating good keywords, meta tags, title tags, […]
I would rather see my clients ratchet back their website development to save some money for marketing.Â If you can cut your development budget by 25% and get the basics of what you need to do business online, then I believe you have saved enough to start some serious online marketing.