According to today’s Advertising Age, AT&T is embroiled in some potential controversy around American Idol and how many text votes it might have encouraged Kris Allen fans to send. According to a New York Times story citing the Arkansas Democrat-Gazette, employees for AT&T distributed phones to folks at two finale parties organized by fans of […]
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Google is bigger than they say they are
A short while ago I mentioned that I found on Google’s site that they’re adding 10 hours of video per minute. While impressive numbers, it’s actually mich higher, about twice as high… According to Mashable, YouTube is getting 20 hours of video uploaded per minute!  There are 1440 minutes in a day, and that means […]
Is Nielsen data on “Twitter Quitters” wrong?
A week ago, I twittered about the “Twitter Quitters,” people who signed up for Twitter and left within a month.  It’s an interesting study, but here’s a follow up from VentureBeat that says that their study is probably wrong for a variety of reasons: Their report states that 40 percent of users fail to return […]
Solving the Conversion Problem
This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating an account was no longer a requirement, but an option, with the option to continue to purchase […]
Growing interactive marketing budgets
Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing. This makes me happy. I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion. We’ll look and see where the holes […]
Jimmy Buffett rebrands Dolphins Stadium!
I was listening to Jimmy Buffett Live in Hawaii in my car when I heard the news. The only word that came to mind was “AWESOME!” Jimmy is a brand unto himself. So are Parrotheads. And now, he’s taken the stadium naming rights away from Corporate America and into the social, entertainment, fun world. Too […]
