Growing interactive marketing budgets

Growing interactive marketing budgets

Lately I’ve noticed a trend towards more clients and potential clients interested in internet marketing.  This makes me happy.  I often tell people that while your website may not be the prettiest, if it works, then lets look at what we can do to increase traffic and conversion.  We’ll look and see where the holes […]

What’s the difference between a keyword?

What’s the difference between a keyword?

This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does.  There are millions of different keywords out there to choose form for any industry.  One keyword (or phrase) […]

SEO for your site

SEO for your site

How do you SEO your site?  Well, the basics begin with research.  Obviously, you know your product, but it’s worth it to spend some time researching your product or service from your customer’s point of view.  Finding out what they’re looking for will make it easier to create keywords.  Once you feel comfortable about your […]