Facebook’s Advanced+ Shopping Campaign (ASC) is designed to pick up where campaign optimization and pixels left off. With other campaign types not working nearly as well as they used to, I.E. look-a-like (LAL) audiences, interests & affinity and even retargeting, Facebook created the ASC campaign. ASC is designed to be super broad and optimize to […]
Benefits & Drawbacks of Tracking ROAS
Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar spent. It’s typically expressed as an integer with an X, like 2.5X, which means for every dollar you spent, you earned $2.50. While there is a movement […]
Things to Look Out for When Measuring ROAS
Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend) numbers, there are things you need to watch out for. Of course everyone likes to show off great ROAS numbers, but they can definitely be misleading. Granted, […]
What To Do When Your Facebook Pixel Gets Hijacked?
Has Your Facebook Pixel Been Hijacked? Recently, we noticed an increase in new domains sending data to one of our clients’ Facebook pixel. We also got an email from Facebook telling us there were ‘New Domains Sending Data’. When we looked one day, there were 12 more spammy domains that had hijacked our client’s pixel […]
How to Lose 25% of Online Sales Overnight
And, how to have it cost you $13,000 in 11 days Yes, it’s possible and it happened to one of my former clients. It’s a very simple story, with a very simple solution. Unfortunately, they opted to stay with their current course. Their losses aren’t as great as this former client’s losses, but they are […]
The Science and Art of SEO
Recently, I was approached by a business owner to evaluate changes in their SEO. They’d recently had a new company take over and build them a new site and noticed that their online leads had significantly dropped. Wanting know why and what to do about it, they contacted me. Looking through the new site vs […]
