In the internet world, there’s a strong polarity between companies that create “Proprietary” software that is kept secret, developed by employees and that you have to pay for and “Open Source” software that is written by contributors around the world and is given away. Shawn Coyne authored an article on stevenpressfield.com, called The Bubble Men that pretty […]
Brand Marketing
Happy Belated Birthday to the Bar Code!
So, I know the actual birthday was October 8, but, I still wanted to create a bar code with one of the many free bar code generators out there. So, happy belated birthday to the Bar code! (Here’s the one I used).
Is Your Website Still Useful and Important?
For a couple years now I’ve been feeling the need to not promote building traditional websites anymore, but instead to help clients be part of the conversation around their product and let that lead them to what they need to do online. Back when we started building websites more than 13 years ago, they were […]
American Idol and ATT
According to today’s Advertising Age, AT&T is embroiled in some potential controversy around American Idol and how many text votes it might have encouraged Kris Allen fans to send. According to a New York Times story citing the Arkansas Democrat-Gazette, employees for AT&T distributed phones to folks at two finale parties organized by fans of […]
Jimmy Buffett rebrands Dolphins Stadium!
I was listening to Jimmy Buffett Live in Hawaii in my car when I heard the news. The only word that came to mind was “AWESOME!” Jimmy is a brand unto himself. So are Parrotheads. And now, he’s taken the stadium naming rights away from Corporate America and into the social, entertainment, fun world. Too […]
New Interactive Apple ad on CNN.com
Right now there’s a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It’s a follow up to another interactive ad they did a while back. If you get a chance today to see it, look fast as I bet it won’t last long. It’s interesting, […]