A couple recent articles that caught my attention recently have to do with the term “brick-and-click,” used fairly often in Advertising Age and in this recent article ( How Walmart Owns the Concept of Value Online ) from the digital issue (a really good one, btw.). And in the article from PROMO, called: The Convergence […]
Brand Marketing
American Idol, Coke and AT&T… Oh, and Ford…
I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it’s brand marketing.  I have one question. What brand is on the judge’s glasses on the table? I’m sure you all guessed correctly that it’s Coca Cola. From the article: The biggest TV success in […]
