There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Resources
Using Personality Tests in Place of Good Management is Bad Management
Over the years I’ve come across several managers and companies that rely heavily on employees taking personality tests so they can learn about them and then how to manage them.  Not too long ago I worked with someone who, in my opinion, relied on them entirely too much. While it’s interesting trying to define people and put them into […]
My New Internet Safety for Kids ebook is Now Being Published
Great news! It’s certainly taken longer than I had anticipated, but yesterday I finally submitted my ebook to Apple and Amazon for publishing on iBooks and Kindle!  It’s now available for Amazon Kindle and will be soon for Apple iBooks.  In case you didn’t know about it, it’s called: Internet Safety for Children: A Parent’s Practical […]
3 Clues to the Easiest Website Hack Fix
Today I was notified of another website that was hacked. Unfortunately, it seems that WordPress is the target du jour so it’s even more important to keep it safe and secure.  After pondering, researching and googlebot-ing, I discovered several things: Several files in specific plugins had odd modification dates. Some plugins were active and some were not. […]
Now’s a Good Time to Review Your Facebook Privacy Settings
It’s that time of year again to check your Facebook privacy settings, assuming that time of year is any time you’re on Facebook. Since last I looked, Facebook has made some changes. Â And, there are lots of options to consider. Â I won’t go through every option on every screen, but will show you the main […]
New Offsite Backups and Additional Security Services
I’ve been hearing of more and more hacked sites lately and cleaning more this year than ever. Don’t let the hackers catch you unprepared. Many are saying that it’s not a matter of “if” your website will get hacked, but “when.” Let us help you keep your site more secure and protected with off-site back […]