Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend) numbers, there are things you need to watch out for. Of course everyone likes to show off great ROAS numbers, but they can definitely be misleading. Granted, […]
Internet Management
What To Do When Your Facebook Pixel Gets Hijacked?
Has Your Facebook Pixel Been Hijacked? Recently, we noticed an increase in new domains sending data to one of our clients’ Facebook pixel. We also got an email from Facebook telling us there were ‘New Domains Sending Data’. When we looked one day, there were 12 more spammy domains that had hijacked our client’s pixel […]
How to Lose 25% of Online Sales Overnight
And, how to have it cost you $13,000 in 11 days Yes, it’s possible and it happened to one of my former clients. It’s a very simple story, with a very simple solution. Unfortunately, they opted to stay with their current course. Their losses aren’t as great as this former client’s losses, but they are […]
The Science and Art of SEO
Recently, I was approached by a business owner to evaluate changes in their SEO. They’d recently had a new company take over and build them a new site and noticed that their online leads had significantly dropped. Wanting know why and what to do about it, they contacted me. Looking through the new site vs […]
Increase Facebook Remarketing Through Audience Selection
We’ve been running Facebook Remarketing ads for clients for a bunch of years now and wanted to start sharing some knowledge to help others be more profitable with their Facebook ads. The first in a series of Facebook advertising posts, our goal is to make these accessible and easy to understand for anyone to follow. […]
Building Facebook Prospecting Audiences that Work
When building audiences for Facebook ads one of the first things to remember is that the same audience set up that works for one client, may very well not work for another client. In other words, you can’t always replicate success. Conversely, if you have an audience that isn’t working for one client, it doesn’t […]
