Internet Management

Maybe you know this already, but when using an Ad ID to replicate a Facebook Ad, if you have a customized story/reels placement, it becomes a DCO ad, or Dynamic Creative Optimization ad in the new placement and doesn’t bring over the story/reels. It has a longer URL with this after the Ad ID: “?dco_ad_id=some_long_number” […]

Foodies (and business owners)… listen up… Ad Buying is like cooking. Yep, that’s what I said. Recently I’ve been seeing more and more posts and stories from Ad Buyers about setting up Facebook and Google campaigns and likening ad buying to: how you cook a steak as a “crusade” as a ninja using a single […]

Like many other advertisers, I almost always choose to opt-out of Microsoft Ads Audience Network – especially when profit is more important than traffic. Like the Google Audience Network, it can be a great way to lose a lot of money. This morning I noticed a client account spending more aggressively than normal. After some […]

Wanted to revisit this post from several years ago: Why your website should be more like a dating website. ❤️ Bunch of years ago, we built a couple dating websites for some clients. They were pretty simple and for various reason, never got to the level of the big ones out there now. It takes […]

I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays (much like Costco already is), and how to be the hero and start driving traffic to your site. Even though this is typically a time of year […]